Entrepreneurial Journey of Kissan Karma
Introduction
Kissan Karma is a visionary platform co-founded by Rohit Singh Jyala, Anubhav Tiwari, and Tejendar Sharma. It is an online platform dedicated to connecting farmers with markets across the country. Our mission is to empower farmers by providing them with a digital marketplace to trade their agricultural products at fair and competitive prices. The entrepreneurial journey of Kissan Karma officially began on 9th February 2024, inspired by the hardships faced by farmers in their daily lives
Origin of the Idea
The idea of Kissan Karma was born out of the deep concern and empathy for the numerous struggles that farmers go through every day. From poor market access, price exploitation, and lack of transparency, to the absence of a reliable platform for selling their produce, the founders realized that digital technology could bridge the gap between rural farms and urban markets. Observing these ground-level problems inspired the trio to create a solution that would not only ease these challenges but also create a lasting impact.
Founders' Vision and Planning
The three co-founders – Rohit Singh Jyala, Anubhav Tiwari, and Tejendar Sharma – came together with a shared vision: to bring India’s farmers into the digital age. They began by conducting field visits, talking directly with farmers, and understanding their core needs. After months of research and strategy meetings, they developed a plan to build a user-friendly platform that would offer access to real-time prices, direct buyers, and educational resources.
Platform Development and Launch
Work on the platform began in early 2024. With the help of local developers and agricultural experts, they built a prototype of the Kissan Karma app. The app was designed to allow farmers to upload their produce, check rates, and connect with buyers from across India. The official pilot launch took place in mid-2024 with a small group of farmers. The feedback was overwhelmingly positive and helped improve the platform further.
Overcoming Challenges
The journey wasn’t without its hurdles. Technical bugs, language barriers, and digital literacy were major obstacles. However, the team remained dedicated. They added regional language support and organized training sessions for farmers on how to use the app. Funding was another challenge, but through grants, personal savings, and support from well-wishers, they kept the initiative alive.
Growth and Impact
Since its inception, Kissan Karma has grown significantly. Thousands of farmers have registered on the platform, and hundreds of successful trades have been completed. The app has helped farmers earn better returns on their produce, reduced middlemen exploitation, and brought greater transparency. The platform has also partnered with NGOs and agricultural cooperatives to expand its reach and improve rural livelihoods.
Current Status and Future Vision
Today, Kissan Karma stands as a promising Agri-tech startup with a growing user base and recognition from agricultural forums. The team plans to expand to more states, introduce AI-based pricing tools, offer logistics support, and integrate financial services like credit and insurance. Their long-term goal is to make Kissan Karma a one-stop solution for every farmer in India.
Conclusion
The entrepreneurial journey of Kissan Karma is a testament to what passion, purpose, and perseverance can achieve. Rohit Singh Jyala, Anubhav Tiwari, and Tejendar Sharma transformed a grassroots problem into a scalable solution. Their story inspires future entrepreneurs to think beyond profit—to build ventures that create real value and change lives. With continued innovation and commitment, Kissan Karma is on its way to becoming a revolutionary force in Indian agriculture.
